An important aspect of any Gold Coast business is an online marketing plan together with Search Engine Optimisation (SEO).
Search Engine Optimisation can be defined as the process of getting your website ranked highly in the search engines for relevant key word phrases.
The process of SEO involves certain techniques for your website to achieve a higher ranking in the most popular search engines. These techniques involve the following tasks:
1. Keyword research – find keywords that relate to your business and that people are searching for.
2. Competition analysis – find out what your competitors are targeting.
3. Initial reports – a SEO specialist will show you your current rankings.
4. Link building – getting links from another high quality website that promote your website.
5. Implementation – using the research completed devise a plan for your website SEO.
6. On page SEO – update page titles, page descriptions, html titles and keywords on your website pages.
7. Reporting – show ranking results after a few months.
8. Ongoing maintenance – SEO experts always review and analyse your SEO results to make sure they are increasing.
When a potential client searches for your business in a search engine, the aim is to display your result higher than your competitors. A website that is built with SEO in mind and by a professional SEO Expert will rank higher than competitors in search engine results.
SEO professionals ensure that the search engine methods are within the standards of the industry. By using the right techniques and methods it gives your website the best chance to gain better rankings and drive more traffic to your website.
Key SEO Stats
1. 70% of search engine results that are clicked on are organic.
2. 70-80% of users ignore paid ads, focusing on the organic results.
3. 75% of users stay on the first page of search results.
Reference – http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
Having a website that is SEO compliant can give you a great advantage in the local market, especially when customers from the Gold Coast search for local business services.
The key to successful ranking among the search engines is using the right SEO techniques as well as having a professionally designed website.
While SEO can seem over-complicated, when a SEO specialist explains the process it will help you see what is involved and what strategy your business needs to target to achieve great results.
In the Gold Coast area every business should be using the practices of a SEO expert, a SEO specialist can definitely help give your website the boost it needs to rank higher in the search engine results.
We hope this article has helped you learn more about Gold Coast search engine optimisation and why it is important for your business.
Talk to the local SEO professionals at Gold Coast Websites, the local team that knows how get great results for your website and SEO. Get in touch