Finding high-quality photos for your website can be more difficult than it sounds. You want them to be of the best quality, relevant, and properly licensed so that you can use them without fear. While images should complement your text, the wrong image can have the opposite impact.
Hiring a professional photographer can help, however, this will limit your options. There are various ways to source professional images, one way is websites that offer free stock photos, such as istockphoto and you just need to credit the authors.
To guide you more about choosing the right images for your site, you can consider these steps.
Use relevant images
Make sure the photos you use in your website design are relevant. Images are meant to enhance a website and complement your content. Use related photographs on your page. You wouldn’t put a photo of banana bread in a piece about how to bake an apple pie. It has no bearing on your work. Your images should be logical. Consider what graphics you would expect to see if you visited your site.
The important thing to keep in mind is that you do not utilize images for the sake of using them. They should offer value to your page and create an excellent visual representation of your text for your readers.
Use original images
Using original photos will help your message stick with your target audience. Your site will have more credibility if you use authentic images. This does not exclude the use of stock photos as this can spice up your site, but unique photography gives your customers a more profound sense of your brand. Original photos of your business, your products, or your employees can be used.
It gives your customers a better understanding of your company and operations. Their knowledge of your business will be improved because they can see a visual picture of it. Authenticity can be captured by using original images of real individuals. Visual representations of people who interact with your business can be shown to the public.
Don’t rely solely on images
When someone says “images,” you might assume they’re referring to pictures taken with a camera. But that’s not always the case. You don’t have to limit yourself to using photos as the only visual content on your page. Many businesses use infographics because they are easy to understand. It’s an excellent way to entice people to read important documents.
When it comes to photographs in headers and other prominent places, cropping and resizing is crucial. Cropping will be required to some of your photographs to make them good on different displays. On a desktop, your image may be twice as large as it is on a mobile device. Your image must be appropriately cropped so that users may appreciate the photo in the same manner.
The resolution of a photo is something else to consider when cropping your photos. To obtain the best result, proper rescaling or resizing is very important. Use apps and software that can help you rescale the images. You don’t need to be a pro to this.
Make products visually appealing by combining photos
Images have a significant impact on whether or not customers buy your products. If you’re going to display products on your site, customers will appreciate it if you include multiple images. They have a 360-degree view of the product. This will give them a better understanding of what you’re selling. Additionally, you can upload pictures to demonstrate the product’s size or functionality. This will assist your audience in knowing your product and examining it for themselves. It’s an excellent technique to increase your business’s conversions.
Improve the quality of your images
When you put photos into your website, you must optimise them. Image files can be large and take up a significant amount of space on your website. Large picture files can significantly slow down the loading time of your page. If your page takes too long to load, you risk losing potential prospects. Bear in mind that clients can be impatient at times! You must ensure that your photos are optimized so that they do not slow down your site.