Using Landing Pages in Your SEO strategy
If you’re going to invest time and money in a search engine optimisation (SEO) strategy, you don’t want to waste your time if you’re not getting the highest ROI. Every moment and dollar you spend will need to be maximised, and you can do this with effective landing pages. You might have your sights on a short-term internet campaign, but the effort you spend getting this right now can help you gain more business in the long-term.
Short and Long-Term Approaches
Search engine optimisation is deceptively persistent. You may not know that while businesses struggle to obtain hits for their site in the short-term, every search result is counted and kept on databases. Big Data means that every hit you gain is retained somewhere.
Any business trading on the internet needs an SEO strategy. Unless you’ve dramatically changed your offer or products or you want to disassociate yourself from a previous business, your strategy will work better if it’s long-term.
Search engines change their algorithms regularly, largely to keep ahead of businesses and dodgy marketersthat are trying to cheat the system. Many companies have learned this the hard way. Alternatively, if you stick to what you know and what you’re good at, you’ll gain traction over time.
Hit Your Target
Landing pages are the first thing your customer sees when they click on your URL. As such, they are your shop window and should, therefore, show potential customers exactly what you want them to see. Get your landing page right and you’ll win big for your business.
Your SEO strategy relies on the keywords you choose. People searching for a certain product or service will type in exactly what they are looking for, including where, when and how. If your landing page includes all of these and is linked properly, your SEO score will improve greatly.
For more about using landing pages as a part of your SEO strategy, visit our web developers at Gold Coast Websites: or call us on (07) 5635 4224.