Refining your SEO strategy to “Gold Coast local” can help improve your bottom line. Google ranks local services differently from general searches, which is a trend that has grown as search engines catch onto consumer behaviour. Recent figures show that 46% of searches are for local organisations. If you’re looking at ramping up your SEO on the Gold Coast, the team at Gold Coast Websites offers their top tips.
1. Claim your local online listing
At the moment, search engines offer free local listings, so get yours now! Microsoft has one called Bing Places for Business, but the most important one to claim is Google My Business (GMB), which helps your business details readily come up in searches. It is estimated that only 44% of local businesses have claimed their GMB listing, so what are you waiting for?
2. Build your citations
A citation is an online reference to your business name, address and phone (NAP) number, which don’t need to be linked to your website but still work hard for you in searches. A great way to benefit from local SEO on the Gold Coast enterprises can use is to improve citations by including them in structured local listings. Otherwise, you can add them to appear organically in online content, such as articles or social media mentions, which are considered unstructured and may include backlinks.
3. Include localisation naturally
As a local business, you want your physical address to appear as often as possible in local searches. To help with this, include your suburb as frequently – without making it seem like SPAM – and seamlessly as possible. If you have more than one business premises, try to avoid adding both suburbs in your article because Google may also read this as SPAM.
By including these local SEO strategies your customers can find you more easily, especially when people search for products or services “near me”.
For more on maximising local SEO on the Gold Coast businesses, contact our team of SEO specialists at Gold Coast Websites on (07) 5635 4224.