Although SEO is not expensive, companies want to know when they’ll see the impact of their investment. However, SEO is not like paid media, where results can be seen immediately after activating the ads. Now the big question is, how long does SEO take?
In this article, we will answer this question and list down some of the factors that impact the length of time it takes to see the result of SEO strategy.
Setting and measuring goals
First, we must define SEO success in ensuring that the metrics are straightforward. When putting together an SEO strategy, it’s common to include campaign goals and KPIs. Goals are the outcome you want to achieve, whereas the KPIs is the metrics that show your progress towards your goal.
Setting goals entails establishing measurable but realistic targets. To know how long SEO takes effect in your campaign, we’ll focus on the average time it takes to see results across core KPIs. While keeping in mind that goals are typically far more unique to a business and change significantly based on several factors.
Based on several Gold Coast SEO experts, you should expect results within 6 to 12 months. This does not necessarily imply that you’ll have reached your goal by this point, but any company investing in SEO should anticipate seeing results within this timeframe. Bear in mind that an SEO strategy can’t give a specific figure that applies to all websites. The best estimate is based on analysing the website’s current performance.
The Factors That Determines How Long It Takes to See Results on SEO
History of your Website
A new website takes longer to show success than an old website since it has not yet established any backlinks pointing to it. However, an established website doesn’t automatically mean that it will get quicker results due to factors like the website domain has previously been affected by a penalty or an algorithm update.
Competition in your niche
Results can be seen much faster in low competition niches and search queries than in competitive ones. Consider how your competitors got to where they are now and what they are doing to sustain their visibility. Your strategy and projections must consider the competition, including the aggressiveness of other people’s strategies.
You have no control over the history of your website or the competition in your niche. However, you can control the budget that you allocate to your SEO Gold Coast project. It’s critical to understand how this affects the length of time it takes to see results from a campaign. The more resources you can devote to SEO, the faster you’ll usually see results.
Aside from the factors mentioned above that affect how long does SEO works, here are the 3 silos of SEO Success.
If there are technical SEO issues on a site, they must be resolved before you can see the growth you desire. Technical SEO relates to these areas: crawling and indexing, site speed, canonicalisation, structured data, duplicate content, XML sitemaps, Hreflang, and more.
Some of these issues will have a more significant impact than others, but the fact remains that any technical issues should be resolved.
Always remember that content is king. If you have high-quality content and plan out carefully the topics you’ll be posting, you will be on Google’s top ranks.
Backlinks are one of Google’s top three ranking factors, along with content. These are trust and popularity indicators that can help your website’s rankings.