So, you’ve decided to build a new website for your company and are eager to get it up and running.
You’ve finalized the layout; you’ve added some lovely photographs and even made it easy to navigate. Everything looks good and professional. Then, you push the publish button, anxious to share it with the world, but after a few weeks, you roughly get 10 views, and your visitor graph remains flat and stagnant.
With thousands of web pages being launched every day, you’ll be lucky to gain a few visits in a single day. That is why knowing how to market and drive traffic to your new website is essential to your success. One effective strategy to make your online presence known is through search engine optimisation (SEO).
You must be wondering how will SEO start getting traffic? SEO is the process of getting your webpage to rank higher in search engines such as Google. Searching is one of the most common ways to find content online; ranking higher in search engines increases the traffic to your website.
Here are 5 easy Marketing Ideas to Promote a New Website.
Create a Facebook Page
Facebook is a great tool to promote your new website. It has 160 million business pages and 2.89 billion users. It’s a no-brainer not to use it, and it is a continuous challenge to stand out, attract followers, and gain more likes. This is where SEO plays a vital role in your Facebook network.
First, you must know the latest Facebook updates to leverage them and understand how Facebook’s News Feed uses AI to predict what users want to see. Maybe you are wondering how long does SEO take to make your page gain more traffic.
Many SEO firms have proven that it will take 4 to 6 months to start seeing results. That is why you should consider starting your page as soon as possible.
Setup Facebook Ads
If you still do not have continuous traffic to your website, it is a good idea to target new prospects through Facebook’s traditional advertising. One common mistake SEO Gold Coast agencies make when looking for new leads through Facebook ads is failing to segment their audiences. You need to target your audience based on the services you offer.
For example, if you provide local SEO Gold Coast services, you need to target Gold Coast business owners, CEOs, and marketing managers. Expect a yield in return on investment if you know how to target the specific demographics that could benefit your business.
To target your audience in a Facebook ad, click the ‘More Demographics’ button below the Languages option to select Work → Job titles.
Setup Google Ads
Pay-per-click (PPC) advertising has become essential for almost every business, regardless of size or industry, over the last decade. Even the smallest companies and startups can invest in digital advertising for as little as a couple of hundred dollars per month.
Google Ads, in particular, operates under the PPC model, where you pay a fixed price for every click your ad gets when searched in Google. The main goal of the click is to convert that user to see a return on investment.
Tell your Friends & Family
One great way to build a genuine reputation and form solid connections is through friends and family. Their social network is your network, too, so get them involved in the promotion of your website. You can encourage them to share your social media posts, website links and equip them with news and tools to effortlessly spread the word about your business website.
Blogging is important in getting more traffic to your new website. Content creation is a very important driver of SEO. When you regularly update your blog post, which captures the interest of your audience, it makes a significant difference in how your website performs in search engines.