A website redesign is a way of transforming and upgrading your website’s content, structure, format, and navigation to boost performance and increase conversions.
Many companies redesign their website to handle more traffic as their business grows and expands; others do it as part of the more extensive rebranding campaign. Whatever reason your business is considering a website makeover, the job itself is a huge project. Not to mention an important one to do correctly, considering your website plays a vital role in marketing and brand image.
A website’s typical lifespan is 1.5 to 2.5 years. Because design trends and technology evolve, this is the average period required for a redesign to feel “modern” and competitive. However, that time limit is only a guideline, and you must assess what is most effective for your business.
Here are the 2022 Trends that you need to consider when you redesign your website.
Colourful minimalism matches the most popular web design trends of 2022. Bold, vibrant, vivid colours make your brand stand out against the muted neutrals that many businesses have opted for in recent years.
Load Time and Page Speed
Ultra-fast load speed is a key web design criteria. For years, quick loading speeds have been critical components of UX and SEO, and they remain a crucial focus for websites that want to rank high and convert well. According to studies, more than half of internet users anticipate a website loading in less than two seconds after clicking a link. If your site takes more than three seconds to load, your visitors will most likely quit, never to return! The performance of a website directly influences a business’s bottom line. The time it takes for a website to load is a standard metric we employ here at Gold Coast Websites to ensure a positive user experience.
Chatbots are another popular feature that has been around for a few years and will remain so in 2022. With artificial intelligence and machine learning advancement, we expect to see chatbots become the standard for simple customer service inquiries and “personal shopping.”
For instance, suppose a consumer visits your website in search of phone help, and the chatbot detects that they qualify for a free phone upgrade. The chatbot can inform them of the upgrading. This can result in a great customer experience and save the organisation the expense of customer assistance associated with speaking with a live person.
Including interactive portions on your site is an excellent approach to adding value to visitors, engaging them with your content and learning more about them. Interactive marketing includes assessment quizzes, calculators, surveys, and contests.
While accessibility is not a new concept, there is an increasing need for web design to consider the requirements of people with impairments. Having a site that is easy to use and engage with is more than simply offering outstanding customer service and an exceptional experience, and it can help you increase conversions, improve your SEO, and reach a larger audience.