Social Media & SEO
The search industry is constantly discussing how social media might impact SEO. Social media SEO describes how social media activities might increase your website’s organic search engine traffic. It is a topic that never grows old in case study literature. The rationale is simple: social media is vital for SEO in multiple ways, making your SEO actions practical and profitable. Social media and search engine optimisation may appear different, but they mutually benefit one another. Contrary to widespread perception, social media does not contribute directly to SEO. Thus, social media signals do not directly affect search engine rankings.
If you examine the websites that appear at the top of Google search results, you will see that many have strong social signals. If you, as a marketer, invest in a social media marketing strategy, you are effectively increasing your chances of performing well in search engines.
What effect does Social Media have on SEO?
Social media can contribute directly to SEO rankings as the links shared across social platforms improve brand awareness and link influence. They cumulatively impact search engine optimisation in six ways:
- Extensive content distribution
- Increased longevity of your posts
- Enhance internet exposure and organic traffic
- Increase brand awareness
- Improve brand recognition
- Optimise local search engine results (SEO)
Your social media sharing has no bearing on search engine rankings. Still, when more people share your information on social media, social signals are generated that show your posts are beneficial to your target audience.
Social media is significant since it has the potential to deliver high-quality web traffic to your blog as a result of its indirect influence on search ranking variables. They become advocates when you produce and distribute high-quality content that resonates with your target audience. Why? Because you provide them with something of worth, it indicates that your audience will read and share the articles with friends and followers.
Their followers will do the same, continuing the loop. Remember that writing and creating content is an excellent technique to attract visitors to your website. The format of the content is irrelevant so long as it engages the audience.
Social media is not a ranking criteria but connected to search engine optimisation. These signals improve the elements Google uses to determine a website’s ranking. These signals can be accumulated by mass sharing on various social media platforms. The more helpful material you publish on social media, the more likely your audience will share your posts with their friends and followers.
Consequently, other individuals may link to the posts if the sharing continues. The shared resources may boost the visibility of your blog’s content and its SEO ranking, and Google prioritises high-quality links and considers them a ranking factor.
