Most Gold Coast businesses are aware that if they want to achieve growth for their business online, they’ll need to appear on the first page of a Google search. As the world’s biggest and most commonly known search engine, “google” is now a recognised verb. So, anybody searching for the goods or services you provide in your local area is likely to use Google rather than another search engine. In business terms, Google’s popularity in modern culture has seen the internet juggernaut outrun its competitors by a huge margin.
First Among Equals
Google rankings are very powerful. The company uses its own jealously guarded algorithms to phenomenal effect. Wherever you are in the world, Google has the ability to single out one of your local competitors and place them above you in a split second unless you have the right SEO strategy.
While many businesses will still try to outsmart Google’snotorious algorithms, they are mostly wasting their time trying to keep up. What you need is a Gold Coast web developer that offers proven results when it comes to search engine optimisation, specifically for Google.
Your local Google guru will be able to show you exactly the results they achieved for other businesses in your local vicinity. As all this is minutely detailed and recorded by Google itself, you can be sure these results are trustworthy.
Keyword research is essential to your SEO strategy. Hits based on keywords are recorded constantly and your local website partner will keep abreast of these as they relate to your business. If these stay the same, there is no need to change your approach; just keep supplying fresh, relevant content to ensure your keywords are well placed to win new customers.
As well as keywords, Google rankings are based on links. These are successful progressions from initial keyword searches to final destinations. So, if you attract a customer with a keyword and they end up buying the associated product or service, your link score is perfect.
Both keywords and links need to be maintained constantly. This provides consistency foryour results, which again adds to your rating.
Find Out More
For more information about search engine optimisation and Google rankings, visit our team of local web developers at Gold Coast Websites: or call us on (07) 5635 4224.