SEO & SEM

If you have a business website and you haven’t thought about search engine optimisation, you are virtually letting all your competitors take your business. Many SME business owners on the Gold Coast don’t realise SEO campaigns need to be tailored for local competition because your neighbourhood is often your most lucrative market.   Recent figures […]

There’s a saying in the digital world about billboard advertising, which goes, “Imagine buying a billboard ad then putting it in the desert where no one can see it”. Basically, building a website, no matter how eye-catching and interesting to read, then not promoting it with search engine optimisation is sort of the same thing. […]